Abdul
Kaium.
I take responsibility. If your marketing isn't working, I want to know why, and I want to fix it.
Associate Project Manager · Mediusware●
Leading marketing & growth projects end-to-end.
B2B Lead Gen · Performance Marketing · Content Systems.
Greatest Hits ⭐
GTM Execution & Revenue Growth
Developed and executed full go-to-market strategies defining positioning, messaging frameworks, and generating direct pipeline.
Google PPC Performance
Overseeing $5,000+ monthly ad spend on Google PPC — driving measurable ROI through precision targeting.
E-Commerce SEO & AMZ
Led keyword research and SEO strategy across Amazon, Shopify, and Etsy using Helium 10.
Funnel Design Optimization
Designed acquisition funnels lowering bounce rates through data-backed improvements.
Klaviyo Email Automations
Built Klaviyo automations and segmentation flows ensuring retention.
AI-Powered Lead Generation
Led SEO audits and lead gen translating signals into decisions using SEMrush & Ahrefs.
Adventures in Strategy ⚔️
Why AI doesn't replace strategists — it exposes the weak ones.
AI is a mirror. It reflects your strategic clarity back at you.
Funnels aren't broken. Your assumptions about buyers are.
Most funnels fail upstream — at the insight layer.
Stop writing content. Start writing for decisions.
The content that converts is written for a specific moment in a buyer's decision journey.
What managing a 7-person team taught me about clarity.
Clarity is the most underrated productivity tool in management.
Data without narrative is just noise.
The rarest skill in marketing isn't collecting data — it's turning it into a story.
Amazon SEO is really just empathy at scale.
Empathy, not hacks. Understand what they type at 11pm.